This is a new series on Logobird where I will be posting a hand-selected roundup of the best logo and identity design related articles at the end of each month.

July has been an absolutely huge month packed with awesome posts about logo and identity design. Originally, 18 articles were on the short list, however in the interest of keeping it somewhat brief, I cut the list down to what I thought were the 12 very best.

The posts are listed in Read more »

This is a somewhat belated review of one of my favourite design books published in the last 12 months, Logo Design Love: a guide to creating iconic brand identities, by David Airey.

I first purchased my copy of Logo Design Love back in January, however given that I have just read it for a second time I thought this was the perfect opportunity to post a brief review.

Giveaway: We are also giving away a brand new copy of Logo Design Love for Read more »

This post was written with the client in mind, however may also prove to be a useful resource for other designers.

To develop an effective brand identity for your business it is essential that you are proactively involved in the process from the start. A designer can’t possibly hope to design an effective logo without your input, which is why the very first step in a logo design process should always be the development of a detailed design brief.

The risk of Read more »

If you are a blogger or an avid reader of blogs, you are probably well aware of the ongoing problems with the RSS subscription service, Feedburner.

While Feedburner has always had its problems, over the past few months the variations in Feedburner subscriber stats have been so erratic, they can no longer be trusted. I have seen subscriber counts fluctuate 50-70% on any given day. Many other bloggers have also reported on the same issues with huge Feedburner fluctuations.

This is a Read more »

Smart State Rentals is an Australian provider of rental cars, 4WD’s and utility vehicles, primarily to the mining industry and government agencies. Over the past 5 years, the company has undergone rapid growth to become one of the leading rental vehicle suppliers in North Queensland.

The company is currently expanding their operations, and approached us to create a new brand identity, including logo and corporate stationery.

Project Summary

Smart State Rentals came to us seeking a complete rebrand. The company had already gone Read more »